A snowy Sunday in Schenectady marked the first day of the inaugural Discover Schenectady Hotel Week, a week-long event which will see various local hotels and businesses offering deals on stays and discounted family-oriented activities.
Discover Schenectady Hotel Week will take place through Friday. With the goal of promoting local hotels and surrounding activities in Schenectady County, families will be able to receive special discounted rates at participating hotels and special offers at corresponding businesses.
Participating hotels are the Comfort Inn & Suites Schenectady in Scotia, Hampton Inn Schenectady, The Inn at The Glen Sanders Mansion and The Landing Hotel, which is offering family deals to Via Aquarium & Bow Tie Cinemas.
Deals include a 25 percent discount on museum admission to miSci to those who show a hotel room key, a special discount for hotel week patrons to enjoy “Fiddler on the Roof,” which is running at Proctors this week, a free “Schenectady” souvenir of the customer’s choice at The Schenectady Trading Company for customers who show their hotel key, 20 percent off all colored stone jewelry at The Silver Shop, and 15 percent off of an entire purchase to those who show a hotel room key at the Open Door Bookstore. There will also be pop-up sales and in-store specials throughout the week at the book store.
Discover Schenectady Hotel Week is sponsored by the Downtown Schenectady Improvement Corporation.
Becky Daniels, executive director of Discover Schenectady, said on Sunday that based on early feedback from participating hotels, hotel week, which was announced in December, would be taking its place as an annual event hosted in Schenectady County, like other week-long events including Schenectady Restaurant Week, though restaurant week was spearheaded mainly by the Downtown Schenectady Improvement Corporation and the Capital Region Chamber, with support provided by Discover Schenetady.
Most likely, she said, next year will see earlier announcements with even more hotels and businesses participating.
“It’s a really great way to market things to do in Schenectady County, and a good way to get out of the house,” Daniels said.
Though it’s only the first year Discover Schenectady Hotel Week has been held, Daniels said a massive publicity push has been helping to get the word out about deals offered, and has provided Discover Schenectady with the opportunity to work in tandem with the local hotels to fill rooms, while also boosting business in Schenectady during a season where people might be more inclined to stay indoors due to the cold weather.
Over 30,000 people have been reached through the initiative’s Facebook advertising, Daniels said, and even more have been reached through other advertising efforts.
“Really, the reach on it has been great,” Daniels said. “It’s been a great project to work with our hotel partners on.”
Daniels said that the concept for a hotel week in Schenectady came to fruition through conversations with the general manager of Rivers Casino and Resort, Justin Moore, who Daniels said outlined similar events held in Las Vegas that could possibly be applied successfully to the Schenectady area.
Since winter is generally a slower time for hotels, Daniels said, the timeline for hotel week stems from a few factors, mainly that the winter is a time during which a push is needed to get local hotels filled closer to capacity, and the fact that many students will be on a winter break this week, leaving free time for family trips and opportunities to partake in family-friendly activities.
For that reason, the February time is something Discover Schenectady plans to stick with for next year, Daniels said.
“It was something around here that no one here is doing and trying,” she said.